Our Purpose
Illuminate Individuality, Brighten Lives, Shine the World.
We create with a focus on the beauty in diversifying individuality and shine it out into the world. These creations could be exactly what someone, somewhere, has always longed for. The joy of beauty we bring touches every one of our customers.
Almost all of the products we develop are a part of our customers' everyday lives. That is why we transcend mere functionality, focusing on design that makes daily life better and ideas that spark excitement every time they are used.
Through our collection of unique brands created by our diverse and talented team, we strive to make the lives of our customers brighter than the day before. By doing so, we aim to contribute to better lives and society and make the world a more cheerful place to be.
Our Values
Surprising Our Customers
Are we delivering a new "WOW" experience? We strive not just to meet diverse needs but also to anticipate and fulfill the wants our customers have not even noticed yet.
Fairness to Society
Are we proud of our actions, both as individuals and as a company? We take a long-term perspective, ensuring that our actions are not just right for today but also for tomorrow.
Return to Stakeholders
Are we honoring our stakeholders with our decisions? By focusing on customer satisfaction and the company's success and profitability, we believe that ultimately we can also bring success to our shareholders, business partners, employees and local communities.
Our Code
Growth Mindset
If we could not do something yesterday, let us make sure we can do it today. Instead of saying, "I did not know," we focus on learning, and commit to thinking and acting in ways that help us grow every single day.
Embracing the Difficult
We stay hungry for improvement rather than settling for the status quo. Instead of looking for reasons why something cannot be done, we look for ways to make it happen. We believe in our potential, never give up, and always embrace new challenges.
Leadership
We believe everyone is a leader in some way and go beyond simply following instructions—we anticipate what is needed. True leaders understand the importance of nurturing both people and the organization.
Going the Extra Mile
We go above and beyond to exceed expectations. Whether it is through higher quality, greater quantity, faster speed, or in some other way, we strive to over-deliver.
Working as a United Team
We value the diversity of our team and endeavor to achieve great things together. Colleagues and partners receive the same respect and kindness that we expect for ourselves.